Bloomberg and New Yorker also protect their paywall with Javascript

Joins New York Times and BloombergQuint

Thanks to Modi’s slow Internet, I found yet another site taking forever to download. When the page finished downloading, the content of the article suddenly disappeared and paywall appeared. Now, Bloomberg is also confirmed to be using Javascript to protect its paywall.

A few months after I informed BloombergQuint, they implemented a real paywall with truncated content, instead of one protected by CSS. New York Times continues to be on Javascript security.

When you truncate content, search engines cannot find much value in the pages. These pages will not appear in the search results. CSS and Javascript paywalls continue to provide the content to search engines.

There is a simple alternative to all this. Like my website, use Javascript to lazy-load images, CSS, other Javascript files and content for sidebar, header and footer. Someone who disables Javascript will not see the images and miss out on formatting. Search engines will continue to index those pages.

Articles should be truncated and moved behind the paywall as they grow old. Their URLs should not be changed to retain whatever search engine mojo they have acquired. And, the meta tags for robots (in the HTML) should say “index,nofollow,nocache,noarchive”.

Update: I found that the New Yorker is also on Javascript security.

Make a comment

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s